Search engine optimization, or SEO, is a strategy that can improve the success of your business in Tampa. Like most businesses, you have probably created a website for your company. However, is it helping you bring in more customers and increasing sales? Is it helping your business build its brand image and reputation? Can people find your website when they search for local companies in your industry? Your site should be able to do all of the above, and more. If it does not, it is time to learn some critical search engine optimization in tampa techniques.
Think of your website as a gateway to your business. Nowadays, when people want to look for a company or service in Tampa, they go directly to the web to search online. They use a search engine and input some keywords or key phrases that describe what they need, like the name of the city and the type of service that they are looking for. From this, they get a list of companies in their search results that are ranked in the order of relevance, with the most relevant one at the top. Typically, the web user will end up exploring the first few businesses at the top and select one that they will use. This is why you need to get your website ranked at the top for relevant searches, and SEO can help with that.
First, think about what words a user would typically use to look for a business of your type. The city name would be one of the keywords. The variety of services you provide or products that you sell would be other keywords. What about descriptive words that people tend to tack on, like “best,” “most reliable,” or “inexpensive”? The bottom line is that you need to include the most relevant keywords in your site content. With that said, you cannot just fill your pages with keywords. That will work against you because search engines will consider that as keyword stuffing, and your website will get demoted or even delisted. Keywords and phrases should be used in strategic places, like in titles, headings, URLs, and image descriptions.
Websites that are considered authoritative in a particular field will tend to rank higher than others in the same industry because search engines put more weight on it. How do you become an authority in your area? For one thing, you need to make entirely sure that your content is genuine and helpful. When people trust in what you write, you will build up a reputation as the expert.
You need to get the word out about your business. Google is probably the most famous search engine that people use, so you should set up a Google Plus page for your business. You should also submit your business information to local business directories online. Some services can help you provide to multiple lists all at once. It is worth the investment because you will save time by not having to submit to each directory individually.
Getting backlinks from other reputable sites will also help your search rank. You can participate in discussion forums that are in your industry and include a link to your website in your signature. You can write blogs as a guest and publish them on other sites with a link back to your website. This has a two-fold benefit: you will get exposure from readers from the other website, and you can improve your reputation. Search for blogging sites that accept guest posts, and post a few articles.
Do not forget to set up a presence on social media. Facebook, Twitter, Instagram, Pinterest, and LinkedIn are some of the most popular ones. As you gain followers, your brand reputation will grow. Post something interesting, include a link to your website, and encourage your followers to visit. The great thing about social media is that when your followers share your post, your brand exposure will grow exponentially. People will start including a link to your website in their posts. The more backlinks your site has, the better your reputation and the higher your rank becomes.
Make sure that your site content is organized well, with a transparent navigation system. A sitemap will help the search engines index your content efficiently. Be careful not to bury your content beneath several layers of menu selections because that will waste your valuable content. Use your keywords as anchor links to relevant content. Remember that search engines can only index text. If you have a nice graphic, include a good description with keywords in the “alt” attribute of the image tag. Avoid the use of Flash to create content because Flash content cannot be indexed well. The URL of each web page should also include some keywords to make it search engine friendly.
Get involved with the communities in Tampa and build up your business reputation. Communities and local business organizations like the chamber of commerce often publish newsletters online. Network with these business organizations and see if they can mention your business in their newsletter with a link to your website.
Consider donating to local charities in the Tampa area. Charities also produce online newsletters, and they often include names of donors in a special section. Be sure to include the URL of your website on your check so the charity can consist of that with the name of your business.
Building up your rank will take time and patience. If all of this seems too time-consuming to you, consider hiring an SEO expert in the Tampa area. He will evaluate your website and make recommendations on how you can make it more search engine friendly. He can help you execute your strategy and monitor its effectiveness by reviewing the analytics. He can see where your visitors are coming from, which pages are the most popular, how much time they spend on each page, etc. These analytics offer essential information that will help you fine-tune your SEO strategy. If your plan is successful, you will stay ahead of your competition and gain more customers.